The company hopes it can ensure “that the next generation of artists are afforded the same platform, resources and tools to thrive, creatively and financially, in the commercial music industry,” Knight said.Īs Variety notes, the topic of dance moves and ownership has been a popular one since TikToker Addison Rae’s March 26 appearance on The Tonight Show Starring Jimmy Fallon. That’ll presumably involve filing DMCA takedown requests with TikTok, YouTube, and other video platforms when users make content involving protected moves. Knight told Variety the business will operate like a record label: it’ll sign talented choreographers, and then represent them in developing new material, brokering licensing deals, and legally protecting their intellectual property.
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